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Your website should have 3 goals:
You don’t want to just have a standard “name, email, your message here” form on a bare bones page on your site.
Your contact page is an opportunity to solidify why you’re the best (photographer/designer/creative/etc) for your clients, and how well taken care of they’ll be in your hands.
Information “above the fold” means whatever the user sees on the screen (on desktop or mobile) without having to scroll. Don’t just have a banner image with your logo.
Give your potential clients and customers more information than you think they need, and answer their questions before they even think of them.
Don’t leave people hanging. Give them a SPECIFIC timeframe. When will you follow up? Two days? Two hours? Two weeks? (I hope not! lol!) Write out very clearly when they should expect to hear back, and give them an additional email address to contact you at just in case.
Keep it brief! Keep it short, to the point, ask them for only the most relevant details, and make it as easy as possible for them to fill out your contact form.
*FAST. also make sure they can fill it in in it’s entirety and click “submit” in under 3 minutes. Seriously, test this out. If you can’t fill it in yourself in under 3 minutes, no way they’re going to be able to.
I have my Honeybook contact form embedded on my website, so whenever someone inquires it’s linked directly to my Honeybook account. I not only get notifications on multiple platforms, I can fully customize the fields, layout, and branding elements (colours, fonts, you name it!). It creates a totally cohesive, professional form and makes storing and organizing your inquiries so much easier!
This is where you’re going to link a custom, cool page after your potential client clicks “submit” on your form.
If you use a program like Honeybook or Dubsado, you can use the default “submit successful” message that shows up after a client hits “send” on your form. Or, you can input your own custom URL that directs clients to your own web page once they hit “send” or “submit”.
This page is going to offer:
Once you set aside about an hour or so to add all of these tweaks, you’ll be ready to offer MEGA value to inquiring clients!