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I'm Danielle Aisling


Elopement photographer, biz coach, mom and coffee lover. 

Mailchimp vs Flodesk – Why I Changed Email Marketing

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If you know me, you know that I’m a bit of a dork. You also know that I love art, design, and creating pretty things. “Ummmm what does that have to do with a Mailchimp vs Flodesk email marketing blog post?” you might ask…. welp, hang tight.

Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I earn a commission. Keep in mind that I only share about companies that I use, love, and believe in!

Mailchimp vs Flodesk

Which email marketing platform is right for you?

It was a quiet Friday night, and I was enjoying a glass of wine and chatting with a friend. Hours went by, and by 11pm she heard the click-click-clicking of my Macbook and asked what I was doing. I excitedly said “creating email workflows!!!” to which she replied, “uhhhhhh…..what?!”

I had been sitting there for 3 hours creating the most beautiful, fun, personality infused emails I’ve ever seen (just sayin’). And it was FAST and SUPER EASY and they were sooooo ON BRAND. How was I doing this, you ask? Simple – Flodesk.

Just a few beautifully designed templates available for use with Flodesk

The Top 5 Things I Love About Flodesk:

  1. One monthly price, unlimited subscribers: unlike competitors, Flodesk doesn’t charge you more for growing your list. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same price.
  2. Creative freedom: For the first time ever in email marketing, you can use custom fonts and image collages. UM Yes please! I like my marketing on-brand and beautiful!
  3. Click and Drag Email Builder: Want to look like you have an entire design team crafting every email? Flodesk’s click and drag email builder makes it easier than ever to create beautifully branded emails.
  4. Templates designed to convert: Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. A few clicks and the templates transform to match your brand’s unique look and feel.
  5. Social Media: Want an easy way to connect email subscribers with the content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram into outgoing emails to showcase your recent posts. It takes about 10 seconds and looks great!

Already know about Flodesk and wanna try it out? Here’s 30 days free and then 50% off using my code!

Flodesk email marketing workflows
A beautifully laid out Flodesk email workflow


Pre-Flodesk days….

While I used Mailchimp for several years, I was never EXCITED to focus on email marketing. Y’know?!

It’s still fairly easy to use, free (which is always a bonus!), and customizable – but it just never had that WOW factor.

Mailchimp is great to use if you’re just starting out or aren’t hyper focused on building an email list. If, however, you’re trying to keep your brand consistent and save time, then you might end up like me (mega frustrated). Cue: Flodesk – beautiful, easy to use, and makes you look like you have a design team on standby. But before I get into my favourite parts of Flodesk, here are some pros + cons of Mailchimp:

Mailchimp Pros + Cons


  • Absolutely free to use (up to 2000 subscribers)
  • Has good analytics and tracking metrics
  • Easy to use, set up an account, and customize a template


  • Has limited templates on the free plan
  • Although it’s customizable, the templates are fairly basic from a design standpoint
  • Scheduling emails can be a bit complicated
  • Once you start building your list, you have to upgrade to a paid plan

Mailchimp was “ok” while I was using it. Not amazing, but not terrible either.

I had also tried out ConvertKit, but didn’t take the plunge because it seemed 1. expensive and 2. mega complicated.

So, I stayed on the Mailchimp-coaster for another few trips around the park because it seemed like the easiest, cheapest option. Until one fateful day…


Already know about Flodesk and wanna try it out? Here’s 30 days free and then 50% off using my code!

Mailchimp vs Flodesk


Words almost cannot describe how much I love this email marketing platform.

It’s beautiful. Everything is streamlined. It’s so easy to customize and the templates are beautifully, artfully designed and (seemingly) endless. They’re even categorized into which steps you should be focusing on.

Flodesk template categories – simple, fun, and awesome

I haven’t even started with my pros yet. Without further ado!

Flodesk Pros + Cons


  • It’s a bit pricey
  • It can feel a tad overwhelming at first
  • The analytics are a bit basic


  • It’s a bit pricey, but I have a 50% discount code for you! (you’re welcome!)
  • Very easy to add your branding elements and colours to keep everything consistent
  • Amazing workflows
  • Easy to schedule emails
  • Easy to segment your list into distinct groups/audiences
  • Takes about 30 seconds to integrate your social platforms like Instagram

I can honestly say, I will use Flodesk forever! I made back the price of the annual fee with just 3 emails sent out to my list. Also, the workflows are SO great! I’ve taken email marketing courses, and Flodesk has everything set up properly, so it not only looks good, but is also designed to help you make money, honey.

Ready to try Flodesk? Here’s 30 days free and then 50% off using my code!

Need help elevating your customer experience? Check out my Top 5 Contact Page Must Haves on the blog or download your free guide here!

If you liked this post, you might also love Top 5 Contact Page Must Haves or How to Create an Efficient Workflow with Honeybook!

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